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New: NIL Intent Landscape Report — Spring 2025
Brand readiness scores for 920 student athletes across 47 colleges. Available now.
128,441
Anonymized Profiles
+2,104 this week
$338
Total Spend to Date
Starter plan
9
Available Segments
Based on your plan
4
Active Data Sources
LL · FD · GN · GL
Profile Volume — 6 Months
Recent Activity
Segment "Active Basketball Players" viewed
2h ago
Sports Trend Report downloaded
Yesterday
Account created and verified
3 days ago
NIL segment browsed (4 min)
4 days ago
Compliance agreement signed
4 days ago
Data Sources
Local Legends
LIVE
GPS check-ins, game participation, wager behavior, Shadow Draft, engagement scores.
47Tables
100+Routes
SportCivic
FlexDrip
LIVE
AI-identified outfit items, brand affinity scores, affiliate click behavior, campaign ROI.
30Tables
63Routes
Fashion
GrindNIL
LIVE
NIL module completion, Cage AI scores, brand kit generation, athlete readiness.
16Tables
79Routes
NILSport
GLOWS
LIVE
GPS acts of goodness, city glow scores, civic streaks, per-capita scores, 481 cities.
31Tables
481Cities
Civic
Sport
Age Range
Region
Data Source
9 segments match filters
Sort:
SegmentSourceProfiles Avg AgeSportActivity PreviewPrice
Sport Behavior
Sports Participation Trend Report
Participation trends across 8 sports by region, age band, and platform engagement. Includes predictive indices for season-over-season shifts.
18-month participation timelines by sport
Regional heat maps — 481 cities
Age cohort breakdown (18–35)
Cross-sport crossover behavior
Fashion & Apparel
Sports Fashion Brand Affinity Report
AI-identified brand preferences across 3,400+ outfit uploads. Nike, Jordan, Adidas, New Balance, and 40+ brands ranked by segment, sport, age, and city.
40+ brands ranked by affinity score
Category breakdown — footwear / apparel / accessories
Price sensitivity by cohort
Swipe behavior by brand
NIL Intent
NIL Intent Landscape — Spring 2025
Brand readiness and deal-appetite scores for 920 student athletes across 47 colleges. The most specific NIL behavioral dataset available.
920 athlete readiness profiles (anonymized)
Deal appetite by sport + school tier
Cage AI score distributions
Brand category fit analysis
Civic Engagement
Civic Good Index — Annual Report
Community health scores for 481 cities based on anonymized acts of goodness. Per-capita civic benchmarks, trend lines, and city-level comparisons.
481 city civic scores + rankings
Category breakdown — community / environment / kindness
Streak + consistency analysis
YoY decay resistance index
Cross-Platform
Cross-Platform Sports Consumer Profile
Users present across all four platforms. Sport participation, fashion behavior, civic engagement, AND NIL awareness — unified in a single anonymized record.
Multi-app user overlap analysis
360° behavioral fingerprints
Retention and engagement correlation
Cohort size: ~4,200 profiles
Bundle · Best Value
Full Intelligence Bundle
All five reports. Sport trends, fashion affinity, NIL landscape, civic index, and cross-platform profiles. Save $547 vs. purchasing separately.
All 5 reports included
Priority data refresh — quarterly
1 custom segment export included
Save $547 vs. a la carte
Need Something Custom?
Brand-specific affinity analysis, campaign audience modeling, city-level deep dives. Our data team builds to spec.
Starter
Explore the data before you commit.
$0/mo
Free forever · No credit card needed
Segment browser (view-only)
5 segment exports / month
Report previews (first 10%)
API access
Custom segments
Real-time data
Enterprise
For brands, agencies, and research teams.
$1,999/mo
Annual billing available · Volume discounts
Unlimited segment exports
All reports included
Full REST + WebSocket API
Unlimited custom segments
Real-time behavioral stream
Dedicated data liaison
Add-Ons (available on any plan)
Extra Segment Exports
10 additional exports beyond plan limit
$99/mo
Custom Segment Builder
Build bespoke audience segments with our data team
$299/ea
API Access (Starter)
REST API access for Starter plan users
$149/mo
Quarterly Data Refresh
Reports updated with latest data each quarter
$199/mo
Sport Behavior
Fashion & Apparel
Civic Engagement
NIL Intent
52,210
Sport participants tracked
8
Sports indexed
3.2×
Higher engagement vs. avg
Sport Participation Split
Monthly Active Players by Sport
🏀
Basketball dominates urban markets; soccer surging in Southeast
Basketball accounts for 38% of all sport participation events, with highest density in cities 250K–1M population. Soccer participation grew 22% YoY across the Southeast, 18–24 cohort leading growth. Cross-sport participation (2+ sports) correlates strongly with NIL readiness and FlexDrip engagement.
Source: Local Legends
Updated: Weekly
Confidence: High
🔒
No PII. Ever.
Zero personally identifiable information is included in any segment or report. All records are anonymized at source using k-anonymity with k≥5 on all demographic combinations.
🏘️
Community Governance
Users of each platform vote on data sharing policies. No data category is made available for purchase without community ratification. Policies are publicly posted and changeable by supermajority vote.
📋
What You Can Do
Permitted uses of all purchased data:
Market research and brand strategy
Campaign audience modeling (not targeting)
Academic and sports science research
NIL market opportunity analysis
Internal product development
What You Cannot Do
Prohibited uses — any violation terminates access immediately:
Reselling or redistributing data
Attempting to re-identify individuals
Targeting or profiling minors
Training AI/ML models without written consent
Direct marketing or ad targeting
Agreement Status
Data Use Agreement v2.1
Signed at account creation · Reviewed quarterly
AGREEMENT ACTIVE
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