Sport Behavior
Sports Participation Trend Report
Participation trends across 8 sports by region, age band, and platform engagement. Includes predictive indices for season-over-season shifts.
18-month participation timelines by sport
Regional heat maps — 481 cities
Age cohort breakdown (18–35)
Cross-sport crossover behavior
Fashion & Apparel
Sports Fashion Brand Affinity Report
AI-identified brand preferences across 3,400+ outfit uploads. Nike, Jordan, Adidas, New Balance, and 40+ brands ranked by segment, sport, age, and city.
40+ brands ranked by affinity score
Category breakdown — footwear / apparel / accessories
Price sensitivity by cohort
Swipe behavior by brand
NIL Intent
NIL Intent Landscape — Spring 2025
Brand readiness and deal-appetite scores for 920 student athletes across 47 colleges. The most specific NIL behavioral dataset available.
920 athlete readiness profiles (anonymized)
Deal appetite by sport + school tier
Cage AI score distributions
Brand category fit analysis
Civic Engagement
Civic Good Index — Annual Report
Community health scores for 481 cities based on anonymized acts of goodness. Per-capita civic benchmarks, trend lines, and city-level comparisons.
481 city civic scores + rankings
Category breakdown — community / environment / kindness
Streak + consistency analysis
YoY decay resistance index
Cross-Platform
Cross-Platform Sports Consumer Profile
Users present across all four platforms. Sport participation, fashion behavior, civic engagement, AND NIL awareness — unified in a single anonymized record.
Multi-app user overlap analysis
360° behavioral fingerprints
Retention and engagement correlation
Cohort size: ~4,200 profiles
Bundle · Best Value
Full Intelligence Bundle
All five reports. Sport trends, fashion affinity, NIL landscape, civic index, and cross-platform profiles. Save $547 vs. purchasing separately.
All 5 reports included
Priority data refresh — quarterly
1 custom segment export included
Save $547 vs. a la carte